The Royal Airforce (RAF) has overhauled its careers web site, adding interactive features such as blogs, videos and podcasts to appeal to 16 to 24-year-olds.

The 'Rise to the challenge' site (www.raf.mod.uk/careers) informs potential recruits and their parents of careers in the RAF, and helps to prepare applicants for service life.

Blogs and podcasts created by new recruits offer insight into RAF life during initial training, while interactive video-based situations show real-life problems faced by RAF personnel.

"By keeping up with the latest online trends, such as blogs, we can provide potential recruits and parents with an interesting and honest reflection of life in the RAF," said Richard Huthwaite, head of RAF Marketing.

Site visitors can browse job categories and look for specific roles, or search by criteria like qualifications, starting salary and minimum age, and compare sible different jobs.

RAF Marketing worked with the COI, Binary Vision, World Television, LIDA, Generator and Bunnyfoot to develop the site. The redesign was prompted by research carried out by Generator last year.

It follows the RAF's launch of its 'Altitude' CRM scheme, targeting 14 and 15-year-olds (Revolution, June 2006, p14).

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