Guardian
Road testing a new product.
The Guardian's website is well known for innovation.
No surprise then that they were one of the first UK newspapers to market with a digital edition.
We tested the product with consumers to improve the reader experience online and worked alongside their management team to explore pricing models.
No surprise then that they were one of the first UK newspapers to market with a digital edition.
We tested the product with consumers to improve the reader experience online and worked alongside their management team to explore pricing models.








